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1. Who We Are2. Information We Collect3. How We Collect Information4. Purpose of Processing Your Data5. Consent6. Cookies & Tracking Technologies7. How We Share Your Information8. Data Retention9. Data Security10. Your Rights as a Data Principal11. Grievances12. Changes to This Policy13. Contact Us

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Privacy Policy

Sahsha (“SAHSHA”) is a women's ethnic and western wear brand — kurtis, kurti sets, sarees, and more — operated by SAHIL MAHESH NARAYANI, a proprietorship firm based in Ahmedabad, Gujarat. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit or shop on sahsha.co.in (“the Website”), in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable rules made thereunder.

By using the Website, you agree to the practices described in this Policy.

1

Who We Are

“SAHSHA” is the “Data Fiduciary” under the DPDP Act for the personal data collected through this Website — meaning we determine the purpose and means of processing your personal data.

  • Registered Address: Bhat, Gandhinagar, Gujarat, India.
  • Contact Email: support@sahsha.co.in
2

Information We Collect

We collect only the data necessary to provide our services. This includes:

CategoryExamplesWhen Collected
Identity & Contact DataName, email address, phone number, billing/shipping addressAccount creation, checkout, newsletter signup
Order & Transaction DataOrder history, items purchased, order value, payment statusPlacing an order
Payment DataPayment method, transaction ID (card/UPI details are processed directly by our payment gateway and not stored by us)Checkout
Communication DataMessages sent via contact form, customer support, WhatsApp/SMS (if used)Customer support interactions
Device & Usage DataIP address, browser type, device type, pages visited, time spent, referral sourceAutomatically, via cookies and analytics tools
Marketing Preference DataEmail/SMS subscription status, ad interaction dataNewsletter signup, ad clicks

We do not knowingly collect any special category data such as health information, religious beliefs, or biometric data through this Website.

3

How We Collect Information

  • Directly from you — when you create an account, place an order, sign up for our newsletter, or contact customer support.
  • Automatically — through cookies, web beacons, and tracking tools (Google Analytics, Meta Pixel, Google Tag Manager) when you browse the Website.
  • From third parties — such as our payment gateway (confirming payment status) or courier partner (confirming delivery status).
4

Purpose of Processing Your Data

We process your personal data strictly for the following itemized purposes:

  1. To fulfil orders — processing payments, generating invoices, and arranging delivery via our courier/logistics partner.
  2. To verify your identity — for account security and fraud prevention (e.g., OTP/phone verification).
  3. To communicate with you — order confirmations, shipping updates, and responses to support queries.
  4. To send marketing communications — only if you have opted in; you may withdraw this consent at any time.
  5. To improve the Website — analyzing browsing behaviour to improve product listings, site performance, and user experience.
  6. To run advertising campaigns — measuring ad performance via tools such as Meta Pixel/Conversions API and Google Analytics, with your consent where required.
  7. To comply with legal obligations — such as tax records, consumer protection requirements, or law enforcement requests.

We do not use your data for any purpose beyond what is stated above without seeking fresh consent.

5

Consent

We seek your consent before collecting personal data for purposes that require it (such as marketing communications). Consent is:

  • Free, specific, informed, and unambiguous — given through a clear affirmative action (e.g., checking a box, signing up for our newsletter).
  • Itemized — you may consent to order processing without being forced to consent to marketing communications.

Withdrawing Consent: You can withdraw your consent at any time by emailing support@sahsha.co.in, using the “unsubscribe” link in marketing emails/SMS, or through your account settings (if applicable). Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal, and will not affect our ability to complete an order you've already placed (e.g., we may still need to process shipping data to deliver a product already paid for).

6

Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience, remember your cart, and measure marketing performance. Specifically, we use:

  • Google Analytics (GA4) — to understand site traffic and user behaviour.
  • Meta Pixel & Conversions API — to measure the effectiveness of our advertising and show you relevant ads on Meta platforms (Facebook/Instagram).
  • Google Tag Manager — to manage the above tracking scripts on our Website.

You can control or disable cookies through your browser settings. Disabling cookies may affect certain features of the Website, such as your shopping cart.

7

How We Share Your Information

We do not sell your personal data. We share data only with trusted service providers (“Data Processors”) strictly to the extent necessary to operate our business:

Service Provider CategoryPurposeData Shared
Payment GatewayProcessing payments securelyName, contact details, payment/transaction data
Logistics/Courier PartnerOrder delivery, KYC where mandated by courier regulationsName, address, phone number
Cloud Hosting & Storage (Google Cloud, AWS S3)Securely storing Website data, images, backupsAccount and order data (stored, not shared for marketing)
Communication Services (Google SMTP, Twilio)Sending order emails, OTP/phone verificationEmail address, phone number
Analytics & Advertising (Google Analytics, Meta Pixel/CAPI, Google Tag Manager)Measuring site usage and ad performanceDevice/usage data, hashed contact data (where applicable)

These providers are contractually bound to use your data only for the purpose we've engaged them for, and not for their own independent purposes.

We may also disclose your data if required by law, court order, or government request, or to protect our legal rights.

8

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy, including:

  • Order & transaction data — retained for the duration required under applicable tax and consumer protection laws (typically up to 7 years for financial records).
  • Account data — retained while your account remains active, or until you request deletion.
  • Marketing data — retained until you withdraw consent or unsubscribe.

Once data is no longer required, we take steps to securely delete or anonymize it.

9

Data Security

We implement reasonable security safeguards to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include:

  • SSL/TLS encryption for data transmitted through the Website.
  • Secure cloud storage with access controls (Google Cloud / AWS).
  • PCI-DSS compliant payment processing — we do not store your full card details on our servers; this is handled directly by our payment gateway partner.
  • Two-step verification and OTP-based authentication for account/order security.

While we follow leading industry security standard practices, no method of transmission over the internet can guarantee absolute security.

10

Your Rights as a Data Principal

Under the DPDP Act, you have the right to:

  1. Access — request a copy of the personal data we hold about you.
  2. Correction — request correction of inaccurate or incomplete data.
  3. Erasure — request deletion of your personal data, where it is no longer necessary for the purpose it was collected for.
  4. Withdraw Consent — at any time, for any consent-based processing (e.g., marketing).
  5. Grievance Redressal — raise a complaint regarding how we handle your data.
  6. Nominate a Representative — to exercise your rights on your behalf in case of death or incapacity.

To exercise any of these rights, contact us at support@sahsha.co.in. We will respond within a reasonable timeframe, and in any case as required under applicable law.

11

Grievances

In accordance with applicable law, we have designated a Grievance email & Contact Number for any concerns regarding this Privacy Policy or the handling of your personal data: Email: support@sahsha.co.in · Contact: +91 6352109106.

12

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Last Updated” date at the end of this page will indicate when the latest revision was made. We encourage you to review this page periodically. Material changes will be notified to you via email or a prominent notice on the Website where required by law.

13

Contact Us

For any questions about this Privacy Policy or how we handle your data, reach out to us at:

SAHSHA

Email: support@sahsha.co.in

Address: Bhat, Gandhinagar, Gujarat.

Last Updated in June, 2026

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Sahsha

Beautiful, well-crafted ethnic wear without the compromise — born from siblings SAHil and maniSHA. For the woman who loves her culture and lives a contemporary life.

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