Your data, protected
Privacy Policy
Sahsha (“SAHSHA”) is a women's ethnic and western wear brand — kurtis, kurti sets, sarees, and more — operated by SAHIL MAHESH NARAYANI, a proprietorship firm based in Ahmedabad, Gujarat. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit or shop on sahsha.co.in (“the Website”), in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable rules made thereunder.
By using the Website, you agree to the practices described in this Policy.
Who We Are
“SAHSHA” is the “Data Fiduciary” under the DPDP Act for the personal data collected through this Website — meaning we determine the purpose and means of processing your personal data.
- Registered Address: Bhat, Gandhinagar, Gujarat, India.
- Contact Email: support@sahsha.co.in
Information We Collect
We collect only the data necessary to provide our services. This includes:
| Category | Examples | When Collected |
|---|---|---|
| Identity & Contact Data | Name, email address, phone number, billing/shipping address | Account creation, checkout, newsletter signup |
| Order & Transaction Data | Order history, items purchased, order value, payment status | Placing an order |
| Payment Data | Payment method, transaction ID (card/UPI details are processed directly by our payment gateway and not stored by us) | Checkout |
| Communication Data | Messages sent via contact form, customer support, WhatsApp/SMS (if used) | Customer support interactions |
| Device & Usage Data | IP address, browser type, device type, pages visited, time spent, referral source | Automatically, via cookies and analytics tools |
| Marketing Preference Data | Email/SMS subscription status, ad interaction data | Newsletter signup, ad clicks |
We do not knowingly collect any special category data such as health information, religious beliefs, or biometric data through this Website.
How We Collect Information
- Directly from you — when you create an account, place an order, sign up for our newsletter, or contact customer support.
- Automatically — through cookies, web beacons, and tracking tools (Google Analytics, Meta Pixel, Google Tag Manager) when you browse the Website.
- From third parties — such as our payment gateway (confirming payment status) or courier partner (confirming delivery status).
Purpose of Processing Your Data
We process your personal data strictly for the following itemized purposes:
- To fulfil orders — processing payments, generating invoices, and arranging delivery via our courier/logistics partner.
- To verify your identity — for account security and fraud prevention (e.g., OTP/phone verification).
- To communicate with you — order confirmations, shipping updates, and responses to support queries.
- To send marketing communications — only if you have opted in; you may withdraw this consent at any time.
- To improve the Website — analyzing browsing behaviour to improve product listings, site performance, and user experience.
- To run advertising campaigns — measuring ad performance via tools such as Meta Pixel/Conversions API and Google Analytics, with your consent where required.
- To comply with legal obligations — such as tax records, consumer protection requirements, or law enforcement requests.
We do not use your data for any purpose beyond what is stated above without seeking fresh consent.
Consent
We seek your consent before collecting personal data for purposes that require it (such as marketing communications). Consent is:
- Free, specific, informed, and unambiguous — given through a clear affirmative action (e.g., checking a box, signing up for our newsletter).
- Itemized — you may consent to order processing without being forced to consent to marketing communications.
Withdrawing Consent: You can withdraw your consent at any time by emailing support@sahsha.co.in, using the “unsubscribe” link in marketing emails/SMS, or through your account settings (if applicable). Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal, and will not affect our ability to complete an order you've already placed (e.g., we may still need to process shipping data to deliver a product already paid for).
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy, including:
- Order & transaction data — retained for the duration required under applicable tax and consumer protection laws (typically up to 7 years for financial records).
- Account data — retained while your account remains active, or until you request deletion.
- Marketing data — retained until you withdraw consent or unsubscribe.
Once data is no longer required, we take steps to securely delete or anonymize it.
Data Security
We implement reasonable security safeguards to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include:
- SSL/TLS encryption for data transmitted through the Website.
- Secure cloud storage with access controls (Google Cloud / AWS).
- PCI-DSS compliant payment processing — we do not store your full card details on our servers; this is handled directly by our payment gateway partner.
- Two-step verification and OTP-based authentication for account/order security.
While we follow leading industry security standard practices, no method of transmission over the internet can guarantee absolute security.
Your Rights as a Data Principal
Under the DPDP Act, you have the right to:
- Access — request a copy of the personal data we hold about you.
- Correction — request correction of inaccurate or incomplete data.
- Erasure — request deletion of your personal data, where it is no longer necessary for the purpose it was collected for.
- Withdraw Consent — at any time, for any consent-based processing (e.g., marketing).
- Grievance Redressal — raise a complaint regarding how we handle your data.
- Nominate a Representative — to exercise your rights on your behalf in case of death or incapacity.
To exercise any of these rights, contact us at support@sahsha.co.in. We will respond within a reasonable timeframe, and in any case as required under applicable law.
Grievances
In accordance with applicable law, we have designated a Grievance email & Contact Number for any concerns regarding this Privacy Policy or the handling of your personal data: Email: support@sahsha.co.in · Contact: +91 6352109106.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Last Updated” date at the end of this page will indicate when the latest revision was made. We encourage you to review this page periodically. Material changes will be notified to you via email or a prominent notice on the Website where required by law.
Contact Us
For any questions about this Privacy Policy or how we handle your data, reach out to us at: